Heather Stephenson & Jen Boulden
IdealBite
idealbite.com

IdealBite co-founders Heather Stephenson & Jen Boulden serve a daily dish of small-sized e-mail eco tips, one bite at a time.

How do you eco?

We offer bite-sized ideas for light green living – ideas for real people who lead busy lives and want to make small changes that add up to big results. Everything from biodynamic wine to eco-pet products to organic cosmetics. Our secret sauce is a spoonful of “incremental environmentalism” combined with a keeping-it-real attitude.

Why did you go eco?

Our mission is to create a more sustainable world by connecting enlightened companies with responsible consumers who are ready to make those small changes that add up. If we all knew what we could do in the day to day to impact the planet and our communities in a positive way, we’d do it. Negative environmental messages aren’t very helpful. Few of us are willing to change our lifestyle for a vague “greater good.” Most people need a personal reason to make a change.

There are not enough hours in the day as it is, never mind finding the time to learn which products are environmentally friendly and which aren’t, or what a label means when it says “organic,” “natural,” or “sustainable.” Our purpose is to help, to provide insight and inspiration, level-headed advice, and tried-and-true recommendations for people who aspire to align their everyday actions with their personal values.

What’s your favorite eco tip?

Check out our ever-changing top 10 tips in the Ideal Bite Tip Library. These tips are voted on by our Biters, and we love what our Biters love.

EcoLinks

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