Hunter Lovins claims she’s “just a Colorado cowgirl,” but trust us, when it comes to sustainability, she’s a straight shooter. As president and founder of Natural Capitalism Solutions and Sustainability Chair and faculty member at the Presidio School of Management, she tells it like she sees it.

How do you eco?

I don’t differentiate my eco versus non-eco. I live to meet my needs in the most sensible way I can and limit the impact on my planet and my community.

At Natural Capitalism Solutions, we work with people to help them solve problems in ways that cost less and work better. We help companies, communities and countries redesign how to run their operations to make them more efficient. We help them manage all institutions to be restorative of human and natural capital.

My biggest footprint is travel. I drive a reasonably fuel efficient convertible because it goes fast and performs well. My work has me riding airplanes more than horses, but all of my travel emissions are offset because Natural Capitalism is a member of the Chicago Climate Exchange. Our fees pay companies that cut their emissions more than I travel.

I’m a Colorado cowgirl, and I live my life the best I can.

Why did you go eco?

I didn’t “go eco,” it’s always what I’ve done. It simply is a better way to live. For example, the tomatoes from my local farmers market taste better than industrial tomatoes grown 2,500 miles away. I enjoy the interaction with the farmers at the Longmont Farmers Market. I enjoy my Longmont Dairy milk delivered in glass bottles. I know where the cows are. I can drive by and wave at them.

What’s your favorite eco tip?

Like folk singer Kate Wolf says, “Find what you really care about and live a life that shows it.”

EcoLinks

• Natural Capitalism Solutions
• Natural Capitalism, Inc.
• Presidio School of Management
• Chicago Climate Exchange
• Longmount Farmers Market
• Boulder Farmers Market
• HomeEco
• WorkEco